PR boxes are custom packages that brands send to influencers, clients, and media.
They help promote products in a creative way.
From small to large brands use these PR packaging boxes to build awareness and create excitement around a launch.
Each box usually includes products, branded items, and a personalised message.
Good design as well as quality materials make the box more appealing.
A strong unboxing experience encourages people to share it on social media.
This increases brand reach and engagement.
In addition, these boxes also help brands connect with their audience in a direct and personal way.
Businesses use them for product launches, events, and marketing campaigns.
A well-planned PR box can leave a lasting impression and support brand growth.
What Is the Difference Between PR Boxes and Gift Boxes?
PR boxes and gift boxes often seem alike, yet they have distinct roles.
A PR box is used as a marketing tool to promote a brand.
Brands will mail these boxes to social media influencers, media, or clients.
Serves the purpose of creating a buzz around the brand and getting a wide exposure.
It commonly features branded products, samples of new products, and messages of the campaign.
Their purpose is to gain attention from the recipients.
People would share these boxes on social media platforms.
On the other hand, gift boxes focus on personal or corporate gifting.
People use them to celebrate events, show appreciation, or send thoughtful presents.
In simple terms, a PR box promotes a brand, while gift boxes focus on giving gifts to loved ones.
Features That Define A Great PR Box
With a great PR box, your brand makes a first impression even before it is displayed on the product.
Enhanced with smart design, a good unboxing is much more interactive and shareable.
Smart Product Placement
A perfect arrangement of your product within the PR box is created using custom inserts & compartments.
Furthermore, these compartments help secure your items for shipping and offer a neatly organised appearance.
Easy Opening Experience
It has easy and smart openings that might involve magnets or drawers.
Such openings contribute to an enjoyable and hassle-free process.
A smooth opening keeps attention high plus helps creators record better unboxing content for their audience.
Stylish Print Finishes
Available print finishes for PR packaging boxes might include a matte effect, a gloss effect, foil finishing, and embossing.
The purpose of print finishes is to add visual texture and detail to printed areas.
Also, finishing helps the product look a lot more sophisticated and enhances the product’s brand appeal.
Lightweight Yet Strong Build
Made from materials that are both sturdy and lightweight.
This also saves costs in shipping while remaining very convenient to handle.
Lightweight boxes are convenient for influencers who are recording or handling the package in various ways.
Industry Uses Of Custom PR Boxes
Custom PR boxes have a variety of applications and are used across multiple industries to effectively market products.
They serve brands in generating awareness and interest.
Also, this creates remarkable initial impressions through the unboxing process.
See their applications below!
Food and Beverage Industry
Brands use these boxes in food and beverage items as a tool to promote food products.
Such as snacks and drinks, as well as to showcase recipe kits.
They are often sent to influencers and reviewers in this industry.
Then, they try out products, share unbiased reviews, and create buzz for the new products.
Tech and Electronics Industry
These boxes are used by the tech industries as part of their marketing campaign for their tech products.
This includes earbuds, watches, or accessories.
It allows the creators to test new tech product features and create buzz about the product before its release.
Fashion and Beauty Industry
These boxes are used in the fashion and beauty industry for presenting the new collections and product range.
These are samples of beauty products or accessories given out to their consumers.
So that they create interest in it, and in return, it results in reviews.
By this, customers are motivated to experience or purchase the product early on.
Health and Wellness Industry
In the health and wellness industry, PR packaging boxes are used to highlight products.
Such as skincare and supplements, as well as fitness items.
Sample kits are usually distributed to influencers to highlight the benefits and usage of health-related products.
Ideal Material Options For Influencer Boxes
Material plays an important role in keeping the product fresh and safe during storage or shipping.
We offer a wide range of material options for your influencer boxes that you can choose from according to your product demands.
The following material options include;
Rigid Board Material (Luxury & Strong Feel)
For a luxury PR box, rigid board is the best choice; it has a strong, quality feel to it.
It comes in 800-1400 GSM, suited for heavier items.
This gives the products an added layer of luxury and exclusivity to the unboxing experience.
Corrugated Cardboard (Safe Shipping Choice)
Corrugated cardboard is suitable for more bulky PR packaging boxes.
Their weight isn't too large, but it is a strong, robust option for mailing products.
Usually 3-7mm in thickness with a 150-300 GSM liner, it will keep your products safe.
Kraft Paperboard (Eco-Friendly & Natural Look)
An excellent choice if you are looking for eco-friendly packaging, kraft paperboard will offer your box a natural feel.
Typically available from 200-400 GSM, this lightweight choice is ideal if you're seeking that simple, organic look.
Ideal for food, cosmetic, and lifestyle brands.
Duplex Board Material (Affordable Print-Friendly Option)
A duplex board is a good option if you are looking for high-quality printing at a mid-range price.
Most commonly comes in 250-450 GSM in thickness.
This material is strong and gives a good quality feel while looking smart.
Trending PR Box Styles In Branding
Bored with dull and unremarkable boxes?
The correct type of box can transform an entire unboxing and turn your brand into an instantly shareable business.
The most common PR box styles are:
- Magnetic Closure Boxes
- Drawer Style Boxes
- Two Piece Rigid Boxes
- Mailer Boxes
- Flip Top Boxes
- Window Cut Boxes
Magnetic Closure Boxes
A magnetic flap ensures your boxes feel and sound premium upon opening.
Creates a luxurious first impression.
It is for this reason that several brands choose magnetic boxes.
They offer a unique 'unboxing experience' that is worthy of sharing on Instagram or other social media platforms.
Drawer Style Boxes
Looking for a fun, "reveal" factor? Drawer-style boxes slide out like a tray.
This creates a more dynamic and engaging experience as you reveal the contents of the box.
They keep contents secure and also offer a surprise element to the unboxing.
Two Piece Rigid Boxes
This style of box provides something very simple and classic.
With a separate base and lid, the boxes look great across wide industries and provide a clean aesthetic.
Mailer Boxes
When considering packaging style, it's important to choose something efficient and cost-effective.
Mailer boxes are very simple to send and allow for easy branding.
Offers a good PR kit presentation to influencers.
They work well for faster, brand-focused PR and campaigns.
Flip Top Boxes
Looking for ease of use for quick unboxing?
Flip-top boxes are easy to use and open from the top.
They look simple and well presented for a range of different items.
Window Cut Boxes
Looking to show your product before opening?
A window cut box offers a "peek inside" the PR box to show the product style and colour.
Promotional Boxes- Flawless Printing Methods To Stand Out
These are some exclusive printing methods for promotional boxes, as well as colour modules.
Help in imprinting attractive packaging box designs to boost sales. The top ones are;
- Offset printing
- Digital printing
- Screen printing
- Flexography
- Lithography
- CMYK
- PMS
And many others!
Ready To Get Started? Reach Plus Printers UK
Ready to boost your brand with custom PR boxes?
Here at Plus Printers UK, we create packaging that stands out and shows your brand story through stylish boxes.
We ensure that our products are at affordable prices.
So that you can benefit from premium quality even when you spend a little.
Our fast work allows you to get the desired custom packaging boxes within short deadlines, even for urgent orders.
Plus, our company has no minimum order quantity policy.
Whether you need 1 or 1,000 or even more boxes, we are more than happy to cater to your order.
Get in touch to order your unique, custom-designed boxes today!
